2011年3月1日星期二

Feel the Luxury of Ugg Boots

What do fashionable sheepskin boots and wonderful beaches have in common? They are both main elements of the UGG boots story. The footwear superstar was started by an Australian surfer named Brian Smith. In 1978, he brought some sheepskin boots with him on a trip to California, and he sold them all to local surfers. Nevertheless they were mainly a gap product in the U.S. The company was acquired in 1995 by the Decker out of doors enterprise. A marketing campaign was then launched that launched Ugg boots to the height of fashion. They were positioned as luxury products and sold through top-end shops.
Ugg boots are preferred for lots of reasons. First, the boots are exceedingly comfortable, thanks to soft and fleecy inside lining. Only the best sheepskins are employed in the manufacture of Ugg boots. The sheepskin has high insulating capacities, which keep the wearer’s foot warm in cold conditions. But Ugg boots can be worn during any season, because they self-regulate to body temperature. This thermostatic quality makes them snug during any climate. Additional comfort is derived because natural sheepskin is a porous material that breather, allowing air circulation and moisture to be cruel away from the foot. The boots are also highly durable, which allows for many years of service and delight.

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